visionary understanding delivering actionable insights and effective strategies

Communications & creative optimization, campaign and brand tracking, feature, benefit & messaging prioritization, foundational, exploratory, customer journey, CE, UX, segmentation, CSAT & loyalty.
Global in person and online methodologies enabled by AI. MaxDiff, conjoint, driver analysis, cluster analysis, regression analysis.
Qualitative & quantitative integration specialists. Cohesive, compelling stories with actionable, data-supported strategies and recommendations.

Segmentation activation including persona development and communication strategies incorporating deep understanding of generations, life stage and attitudinal and emotional drivers.
Naming & brand architecture strategies and brand and product positioning strategies.
Concept development and testing for products and services.