Our Work
tech giant brand architecture
Influenced the retention of an acquired, high-equity, super-computing brand name in a technology giant’s brand architecture. Positioned the company to lead super-computing as a service, anticipated to be a $12B industry.
digital transformation messaging exploratory
Assisted a software and Cloud computing giant in capturing increased share of digital transformation initiatives and web services among SMB and Enterprise businesses by exploring and developing messaging territories.
“Jill digs for a thought so powerful that it can become the heart of a great brief. ”
touch. print. go.
award winning campaign strategy
Developed insights and communications strategies for HP’s Touch. Print. Go. Campaign. The campaign earned the Advertising Research Foundation Ogilvy Award for Excellence celebrating the extraordinary and creative use of research in advertising development. The campaign is credited with reversing declining market share trends for Photosmart printers.
live wirelessly. print wirelessly.
award winning campaign strategy
Influenced the strategy brief and campaign execution launching HP’s wireless printers. Designed and conducted innovative research and analyzed secondary data to develop customer insight and ground- breaking strategies positioning wireless printing as relevant and necessary. Drove 100% increase in printer sales at major retail partners as well as market share increases during an overall market decline. Awarded the HP Marketing Circle Award.